MAD COOL is a festival based in Madrid and celebrated in the month of July. It has become in a few years a reference of Pop, Indie, Electronic and Rock Music Festivals in Europe.
After an analysis about the branding of the festival I got the conclusion that is necessary to build a new stronger, recognizable and polyvalent brand to help MAD COOL to become, ever more, as one of the most important festivals in Spain and Europe.
To create this new brand I was inspired by the venue where the festival is celebrated each year since their foundation. It name is "La Caja Mágica" ("The Magic Box"). The logo is a open box full of experiences that the people who comes to MAD COOL will live. Two big doors welcome to the fans of music, art and dance to this magical place where anything could happen.
So, let's start! Let's get MAD!
